What We Do
Video Advertising Brief
If you are a human and are seeing this field, please leave it blank.
Name of the company
Your company tagline or motto.
A contact person for the project.
Project description: What is it we’re doing here?
Scope and inclusions: To make sure I don’t miss anything out.
Objectives: What is it you need this piece to achieve?
Target audience: Who exactly are you appealing to?
Call to action: What do you want your audience to do as a result?
Tone and style: What kind of vibe do you want this piece to have?
Deadlines: When do you need the final draft done by?
Constraints: Are there any constraints such as word count or design?
Keywords: List your keywords?
General Business Information
Company background & values: How did you get started? What is your company philosophy?
Customer pain points: What keeps your clients awake at 2am? What influences their decision to buy?
Barriers to purchase: What makes it difficult to decide/buy?
Value proposition: What do you do to solve those frustrations? What’s the real value you offer?
Competitors and industry bodies: What’s happening in the market/industry you work in?
Alternatives: What are the alternatives to your product or service?
Your Point of Difference: How are you different? What makes you so special?
Testimonials: Do you have any quotes or testimonials from clients?
Brand personality: Describe the personality of your business in five words or fewer.
Existing marketing material: What are you doing currently? I can ensure your new copy complements your current marketing.
Clubs, industry memberships & awards: Ways in which you validate your expertise?
For each page or business service, detail:
Objectives [if they differ from the project objectives].
The Benefits each feature actually provides.
Why someone would choose this over another product or service.
Call to action [if it differs from the project call to action].
Must Haves: Is there anything you specifically want on the page?
Must Not Haves: Is there anything you really don’t want mentioned?