Some brands are good. Some brands are bad. Some brands are ugly.
Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service.
Your brand story defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand story lives in every day-to-day interaction you have with your market:
• The images you convey
• The messages you deliver on your website, proposals and campaigns
• The way your employees interact with customers
• A customer’s opinion of you versus your competition
Story Republik help you define your brand, and breathe life into your company story.
"The best brands are built on great stories."
Brand Story Lite
This 4-5 page Brand Strategy Document will define the most important aspects of your brand: your brand vision, brand values, the identity of your audience, your brand name and promise, and your brand story.
Your brand vision is the ultimate goal of your company. What does your finish line look like?
Your brand values are the non-negotiable core beliefs you hold. Even if your company is just you, these values will influence everything from who you hire to how you respond to support tickets.
Your audience profile will be determined based on the research we conduct. The first section explains the data visually. The second is audience personas; profiles that help humanize your decisions.
Your brand name is just as important for small businesses as it is for big companies. Your brand starts with the name.
Your brand promise is telling your customers what you promise you’ll do for them. You probably know this part as a “tagline”. We’ll keep it short, sweet, and easy to remember.
Your brand story is the sum of all of those parts. Once you’ve read the entire document you’ll know who you are, who your audience is, and how to move forward and tell that story to your customers.
Includes all of this in a convenient 4-5 page pdf document
Brand Story Design Suite
An important part of your brand is your logo and we specialize in making sure it expresses the essence of your business and creates strong brand recognition that positions you where you want to be in the market.
To avoid leaving potential customers struggling to put the disconnected pieces of your business together, consider the benefits of a style guide. A style guide can encompass everything from the tone of voice you'll use to the color scheme you'll employ to the way you'll position certain products or services.
Includes Brand Strategy Lite +
• logo creation (design three initial logo concepts for one industry and deliver chosen design as jpg,png and editable source files)
• style guide + brand documentation
Brand Story Complete
When connecting with your clients through social media, it’s important to keep the same look and feel of the brand image you have created.
• Double-sided business card
• Microsoft Word “letterhead” template
• Email signature
• Design integration and setup of Twitter, Facebook and LinkedIn Social Media accounts
• clear brand voice and personality with guidelines for posts
• ideas for posts to engage your clients
• branded opt-in linked to MailChimp or other newsletter account