Who has not heard about YouTube? From a popular video-sharing website in the Internet to a worldwide phenomenon, YouTube has grown to become an avenue for superstar wannabes to showcase their talents and to be seen all over the world. Decades before the era of information and the explosion of social media platforms, avant-garde painter, filmmaker and socialite Andy Warhol once made a vague reference about the emergence of the phenomenon- the likes of YouTube- when he said that in the future, everyone will be world-famous for 15 minutes. Only, what others wrote off as a flash in the pan or short-lived fame grew to become a formidable competitor of television networks. Now, if there's a place where you can be famous without the hassles of getting an agent or enduring the long lines at auditions, it's definitely YouTube.
Of course, besides from having what it takes to be a YouTube star, the equipment is essential to online superstardom. You will need a computer, a camera with video recording capabilities, an internet connection, and video editing software. When you have all these in check it's time to create a YouTube profile, or channel as they're better known.
Before taking the plunge, you have to know first what kind of videos you are going to post and if the idea will work for you (and be sustainable for ongoing, regular videos). Browse through YouTube for the most-viewed videos or the videos with the most subscribers. By doing this, you will get a good perspective of the kind of content and videos the audience dig. One of the most popular videos in YouTube are parodies, so that could be a good thing to try, although not as easy as vlogs for example, or other less complicated ideas. Try to imagine yourself in your audience's shoes and ask yourself what would you want to see in YouTube and what would entertain you.
After planning what to post on your YouTube account, proceed with the video-making. Record, edit and upload. It would be a good idea to make two to three videos for starters, and then over the course of your first month, have at least 10 videos in your profile. You need to have some good videos ready in your channel to generate and build up interest and engagement. Another thing to remember is to make your video thumbnail as entertaining as possible. Some people only look at the thumbnails, and if they do not like it, chances are your videos will be left unnoticed. Until you are a YouTube Partner you can not create your own thumbnail, but you can choose from 3 different images that YouTube takes from the uploaded video.
These are just the initial steps. If you really want to be famous in YouTube, you will have to continue to upload similar content on a regular basis. Remember, to maintain a steady stream of audiences, you should keep them entertained and they should know to expect more of the same. Make follow-up videos and thank viewers for their comments and let them know what you'll have coming up. You can also search YouTube for someone who video is already broadly circulating in the Web and attach one of your videos as a response to that person's video. It may sound like a lot of work, but it's a fun process and if you stick to it, it really will pay off!