A 60-seconds explainer video’s script (ideally) accommodates only upto 160 words. Therefore, it is quite a task to identify what to write in a script and how to write it, so that the viewers are held to watch the video till the end and are persuaded to take some action afterwards.
Here are a few tips that could help you in writing a captivating explainer video script.
Tip # 1. Visualize Your Script Before You Write It
Even though elements (voiceover, visual and sound effects) of an explainer video are essentially ‘assembled‘ together to form the final video, an explainer video should not ‘appear’ to be assembled. In other words, these elements should be perfectly synchronised with each other to ensure that the video is perceived as one cohesive unit. In order to ensure that synergy, ideally, a scriptwriter and a storyboard artist should together brainstorm and visualise a concept, before writing a script. (You may be pro as a writer, but as a visualizer, a storyboard artist would likely be better).
If it is not a feasible option for you (as a writer) to sit and brainstorm with a storyboard artist, you should at least visualize a concept by yourself before you write a script. This approach not only gives you a direction while writing, but also helps you develop a framework to build a script around.
Tip # 2. Write to Solve Typical Customer Problems
One effective way of writing an engaging script is by first talking about typical problems your prospects face and then portraying your service/product as promising and capable of solving those problems. When your prospects watch such a video, they identify with those problems and start seeing your offering as a fitting solution.
Tip # 3. Talk to Your Audience
While writing an explainer video script you should keep in mind that it is not going to be read, it is going to be heard. Therefore, your script should be written in a way that it directly addresses your viewers by using words like ‘you’ and ‘yours’. The usage of these second person pronouns adds a personal touch to message and makes your viewers feel as if someone is directly talking to them. Thus, it’s a good way of engaging your prospects to completely watch your explainer video.
Tip # 4. Use Each Word Wisely
As mentioned before, a 60-seconds explainer video script uses about 150-160 words. If you try to use more number of words than that, the voiceover sounds fast. Since there are barely 160 words, you should spend them like a miser. Once you’ve completely written the script, proofread it and eliminate unnecessary words, remove repetitive phrases and trim long sentences.
Tip # 5. Build a Story
The reason why a well narrated story is always memorable is that it builds from event to event. And one event is based on the previous event. The memory of the entire story, thus, starts building from the base (beginning) and keeps building sequentially, till the end.
When you got to communicate through an explainer video, it’s a good idea to weave a story around your offering. When you use this approach, your customers are likely to remember your message for long.
Tip # 6. Use Sense of Humor
Humor is one appeal that naturally goes well with animation technique. In fact, it is easy to incorporate humor in explainer videos by using word-play techniques or/and rhetorical devices like exaggeration, pun, personification etc. Humor makes your script (voiceover) fun and engaging.
Tip # 7. Use Simple Words
While writing a script, one should always remember that an explainer video is supposed to simply communication process rather than complicating it. Therefore, your explainer video script should use layman’s language to explain what it is supposed to.
Tip # 8. If Possible, Use Analogy
The best thing about animation as a communication technique is that it could be used to beautifully transform, even an abstract idea, into a perceivable piece of communication. By verbally or visually using a fitting analogy, you could present your complex idea in a simple manner.
Tip # 9. Have a Boomerang Conclusion
One nice way of concluding your video is by recreating its beginning scenes, at the end. I like to call this a ‘boomerang conclusion‘ as it brings back the viewer to the note where the video had started. Having a boomerang conclusion kind of summarizes the video message and makes it end on a memorable note. You could deliberately include a boomerang conclusion in your script.
Tip # 10. Add Call to Action Towards The End
The best thing about promoting something through any online medium is that your prospects could be directed to take an immediate action after learning about your product/service. Therefore, it is a must to add call for action towards the end of your explainer video, so that your prospects would know what to do next.
Explainer video script acts as the ‘armature’ around which the video is ‘sculpted’. Thus, it is essential to write your explainer video script in a way that it captivates the viewers and holds them to watch the video till the end.