VSL Script—No More Chronic Pain

LONG FORM VIDEO SALES LETTER “HARD SELL” SCRIPT & TEMPLATE WE FOLLOW

 

STEP 1

CALL OUT TO THE TARGET CUSTOMER

 

VOICEOVER

What if your chronic pain could really disappear in 6-8 weeks?

What if your 60-year-old body could function again like a 20 or 30-year-old?

What if your life could be pain free and healthy again?

 

Start off with text written on screen via whiteboard. Leave the WHAT IF in red on screen each time.

 

STEP 2

THE “RANDOM FREAK OUT”

 

VOICEOVER

What would you do?

 

CUT to an elderly man running a marathon.

 

STEP 3

THE BIG OVER THE TOP PROMISE (GETTING PEOPLE TO CALL BS)

 

What if you could reclaim your health independence without invasive surgery or expensive medication?

 

STEP 4

WHY AND HOW (HARVARD SCIENTIST)

 

VOICEOVER

The Institution of Health Science can make your ‘what ifs’ a reality, and can do so with scientifically verified technology—knowledge that’s been kept from you by the medical profession until now.

 

STEP 5

THE 3 BIGGEST BENEFITS

 

FADE IN IoHS logo

 

VOICEOVER

Do you want a real, lasting cure for your chronic pain—rather than being given medicine and drugs that only ease the pain, suppresses the symptoms and allow the illness to progress and grow?

 

STEP 6

OBNOXIOUS UNDENIABLE PROOF

 

If so—keep watching. The Institution of Health Science has helped thousands of ordinary people just like you regain their health again, quickly—without side effects.

 

STEP 7

MINUS THE WORK

 

VOICEOVER

That’s right. No more drugs.

No more stressful doctor’s visits.

No more fear of painful surgery.

No more just “dealing with it.”

 

STEP 8

WHO YOU ARE

 

Based in South Africa’s capital Johannesburg, the Institute of Health Sciences are a team of medical professionals in the health science field, on a quest to bring health and wellness to everyday people all around the world.

 

STEP 9

THE LOGICAL EXPLANATION

 

Last year, our team helped thousands of patients in over 30 countries completely eliminate chronic pain, strengthen their immune systems, melt away illness, and end the need for drugs, surgery, and hospital visits. This year we’re on track to help thousands more, just like you, achieve “the impossible”.

 

STEP 10

IS THIS YOU?

 

The following section should be a mixture of WRITTEN ON TEXT and images MOVED ON where appropriate. Grandparents with grandchildren, husband and wife happy together and such.

 

VOICEOVER

If you currently suffer any long term chronic illness, you’ll know just how debilitating that can be. Imagine just living a normal life again. Doesn’t this sound fantastic?

The freedom to simply live life.

Spend time with your kids or grand-kids, and KNOW that you will be there. Watching them grow and actively sharing many wonderful moments with them.

Be there for your spouse, instead of having them worry about you. Be their rock—the one they can lean on.

 

STEP 11

OH NO, YOU ARE SCREWED! SO SCREWED! AND IT´S 100% SOMEONE ELSE FAULT!

 

You probably haven’t even heard of the life-changing treatment we’re about to tell you about, but—you’re not alone.

 

STEP 12

I OR SOMEONE ELSE JUST LIKE YOU WAS SCREWED TOO. OH NO!

 

Most people haven’t. We’re living in a world where doctors prescribe treatments that only manage symptoms of chronic pain, while ignoring the real cause of the disease. For reasons we’ll talk about soon—these doctors don’t want you to know the reliable, simple secret to good health.

 

STEP 13

HOW I ESCAPED THE VERY PAIN YOU ARE IN AND AM NOW AWESOME

 

Of course, we’re medical professionals too, but we knew there had to be a better way, and decided to do something. The treatment we discovered is so easy, so effective, so natural, and so inexpensive—you’ll find it hard to believe. But that’s understandable.

 

STEP 14

OVERWHELMING PROOF

 

The same methods have recently been featured on Dr. Oz in his record breaking TV show, and his audience also didn’t believe—until they began to see the irrefutable proof of the positive results. These results are so spectacular, so outside the box, so miraculous and so effective that most people ask why on earth haven’t they been given access to this information before?

If you commit the next seven minutes to this presentation, and watch it carefully, we promise you will not only believe it’s possible, you will know it’s possible, as a scientific fact, just as you sit there right now.

Keep watching to learn the single secret into the workings of the human body. The natural drug-free, scientifically proven treatment that can reverse your chronic pain, and make you well again.

 

STEP 15

WHY YOU HAVE NEVER HEARD OF THIS AND BEEN LEFT OUT IN THE COLD

 

MOVE IN still photos of pills and people looking sick, then FADE TO an older person looking fit and well.

 

GRAPHIC: WHY THE MEDICAL ESTABLISHMENT DOESN’T WANT YOU TO KNOW?

 

VOICEOVER

Firstly, you have to ask yourself—why do most doctors prescribe treatments that only manage symptoms, while ignoring the real cause of the disease or illness?

The short answer is that there’s a lot of deception in the medical industry.

 

WRITE ON screen the first question, then MOVE IN some medical establishment photos – hospitals, doctors, drugs etc.

 

VOICEOVER

A study published in the New England Journal of Medicine uncovered that more than a third of all doctors have received payments from drug companies. Now, why would this matter? Well, another study done at the University of California at San Diego found that when a drug company pays a doctor he is more likely to prescribe that company’s drug.

 

For the following section—FADE IN the headlines from these news reports listed below. These are REAL news stories. The point of this is to give authority to what we’re saying about natural treatments being dismissed by mainstream medicine.

 

http://www.nejm.org/doi/full/10.1056/NEJMsa064508

http://rady.ucsd.edu/faculty/directory/engelberg/pub/portfolios/DOCTORS.pdf

 

VOICEOVER

Are drug companies bribing doctors to prescribe their drugs? Well, in 2012, GLaxoSmithKline, one of the largest pharmaceutical manufacturers had to pay a fine of $3 billion dollars, yes, that’s billions with a B. precisely because they were caught bribing doctors. Do you think they stopped after that? No. In 2014, they got caught again, this time in China, and had to pay 490 million dollars for bribing their doctors too.

 

http://www.theguardian.com/business/2012/jul/03/glaxosmithkline-fined-bribing-doctors-pharmaceuticals

http://www.bbc.com/news/business-29274822

 

VOICEOVER

But it doesn’t stop there. Pharmaceutical companies have even been caught bribing their own competitors. Paying them money to NOT produce cheaper generic prescription drugs. The United States Supreme Court issued a ruling that the Federal Trade Commission can sue pharmaceutical companies for these antitrust violations in the future.

 

https://en.m.wikipedia.org/wiki/Reverse_payment_patent_settlement

http://www.nytimes.com/2013/06/18/business/supreme-court-says-drug-makers-can-be-sued-over-pay-for-delay-deals.html?_r=0

 

VOICEOVER

As you can probably see now there are a lot of reasons why the medical profession doesn’t want you to hear about natural and scientifically prove ways of curing your illness which don’t involve expensive drugs.

Marcia Angell—former editor-in-chief of The New England Journal of Medicine, one of the most powerful positions in American medicine acquired insights into the direct workings of the medical and pharmaceutical industries. In her opinion, the pharmaceutical industry is “now primarily a marketing machine to sell drugs of dubious benefit.”

 

http://www.newyorker.com/magazine/2004/10/25/high-prices

 

STEP 16

CAN WE JUST GIVE THIS TO YOU GUYS?

 

So what we’re going to is give you the solution to end your chronic pain for good, without continually spend, spend, spending on big pharma drugs. If you simply watch our presentation until the end and do what it says, in 6-8 weeks from now you’ll feel like a completely new person.

 

STEP 17

CONTENT (WEBINAR/EVENT SPEAKING)

 

GRAPHIC: THE SCIENTIFIC SECRET

 

“The secret to live is in the vibration”.

Nicolas Tesla

 

FADE QUOTE on screen. Then bring up a GRAPHIC listing below the 5 elements of life.

 

VOICEOVER

Science has established that our bodies need five elements for life: food, water, sunshine, oxygen—and the fifth that you may not have heard of—is the Earths Pulsed ElectroMagnetic Field or PEMF.

These PEMF frequencies are widely recognized and so essential to human health that NASA and the Russian space program have equipped their space craft and the international space station with electromagnetic generators.

The no-brainer to take from this is that these frequencies are vital for the body’s natural energy, rhythm and energy. You can’t get PEMF in space—so space agencies generate the frequencies themselves in order to keep their astronauts healthy.

Thousands of signals are working in your body at any given time. The human body works with these distinctive frequencies to maintain a healthy working environment—but if they’re out of balance, organs and organ functions are compromised.

Modern medicine understands, and acknowledges the importance of signals in the organs, cells and nerves to have a healthy, functioning body. Here’s just one example: When insulin docks on a cell receptor, it sends an instruction via a signal to the transporter to move to the cell membrane, allowing the sugars to enter though the cell membrane. This is called a signal by the medical fraternity, but others call it a vibration or a frequency.

The healing powers of frequencies can be found everywhere in the natural world. Scientists have, for example, proven that when cats purr, they send out calming waves. When injured or in distress, the purring helps the cat get better faster.

The low frequency of purrs causes a series of related vibrations within their body that can:

  • Heal bones and wounds
  • Build muscle and repair tendons
  • Ease breathing
  • Lessen pain and swelling

 

SHOW a cat on someone’s knee then CUT TO a GRAPHIC showing the radiating energy waves of the cat’s purr. CUT TO A GRAPHIC listing the above healing properties

 

VOICEOVER

Human bodies use magnetic fields in a similar way to generate cellular energy. This increased energy is needed to help the atoms in our bodies heal and regain balance. Atoms are energy, so it stands to reason that our body is predominantly energy.

 

SHOW the make-up of the human body with cells and atoms. Then SHOW the energy fields around the body. SHOW the electromagnetic energy around the world.

 

VOICEOVER

One of the most common problems with people today is that they don’t have enough energy in their cells. Many things can deplete it. The world today, due to many cyclical and environmental factors, has a weaker energy field than it did at the height of human evolution. As a result, our bodies are energy starved.

 

Here SHOW a cell coming into being looking healthy vs one that looks unhealthy.

 

VOICEOVER

Ultimately we are just energy vibrating at a distinctive frequency. The positive side of this is that each unique frequency necessary for the human body can be manipulated and trained by constant rhythmic signals to resonate with good health.

It’s on these principles that inventions such as sonar and MRI were created.

The Institution of Health Science bases our treatment on exactly the same science-based fact.

 

GRAPHIC: WHO COULD BENEFIT?

 

WRITE the following list onscreen.

 

VOICEOVER

If you suffer any of the following, then this treatment will make a dramatic, positive change to your health:

  • Chronic Pain
  • Back pain or injuries
  • Depression
  • Blood Issues
  • Leg or skin ulcers
  • Cold, flue, fever
  • Autism

 

SHOW a MRI and sonar in use. CLOSE this section on the HIS logo

 

STEP 18

IMAGINE THE POSSIBILITIES

 

Imagine the fear, stress and doubt just melting away, as you realize you’ll never need to suffer with chronic pain again? Imagine the fear crippling you inside, releasing, letting go and never coming back?

You know what’s going to happen? The real you will come out.

A healthy, energetic and happy you that you forgot you even had inside.

 

STEP 19

YOU WANT THIS, RIGHT?

 

The truth is that you can take your health back.

You can free yourself from the shackles of constant rehabilitating pain and treat chronic pain at its source.

And do it all in just weeks. All you need is 3 things.

The right information.

The right treatment.

And the right tools.

And in just a moment you’re going to get all 3.

 

THE PITCH PHASE

STEP 20

UNVEILING

 

For all of this section we ideally need to see the product. So a STILL image of it could be MOVED onto screen first, then perhaps show the product in use. So we want to see how it might be used in a sleeping situation and perhaps with someone in rest using it.

 

VOICEOVER

The Institution of Health Science Cell Quicken is a leading pulsed electromagnetic field device that’s used in clinics all around the world. Cell Quicken delivers non-invasive sound and energy therapy, which enhances the body’s energy levels and natural magnetic field. By enhancing the body’s energy levels and natural magnetic field, Cell Quicken treats the symptom and cause without adverse side effects.

With almost 7000 built-in therapies it sends the correct stimulating frequencies to the correct part of the body depending on your specific health needs. Each frequency is engineered to stimulate the specific organs healing properties.

Cell Quicken transmitting probes lie next to you while you are asleep, sending signals to treat your health problems—at the source. Your ailments and pain can be treated in sequence throughout the evening or day, while asleep or awake. You program and forget it—Cell Quicken runs through the sequences automatically. Because of the balancing effect of the frequencies it’s completely safe in the vicinity of others.

 

STEP 21

WHAT YOU TECHNICALLY “GET” (INCREASING THE GAIN)

 

Cell Quicken is a self-care device that’s designed to let you take back control over your health. You are enabled to create your own therapy programs using common search-words on the device. Alternatively, you can consult our team of doctors who will assist in creating the program most beneficial to your health needs. These are medical practitioners selected specifically because of their experience in designing a personalized program on Cell Quicken.

 

STEP 22

WHAT YOU REALLY GET

(GAIN INCREASE)

 

Also available, is the Cell Quicken Analyzer—which enables you through 256 health screening reports to get an in depth look at how each organ is functioning in your body and identify quickly what and where the problem is.

Out of this knowledge, you create a Cell Quicken program completely tailored to your own unique health problems. No more taking the same pill as everyone else! No more one size fits all. The treatment program is completely unique to your body. Just the way any health treatment program should be.

 

STEP 23

REMOVE RESPONSIBILITY (PAIN OF BUYING DECREASE)

 

The best part is that this won’t just solve your chronic pain problem. It will solve every aspect of your health. You will actually be able to begin the healing process as soon as you start using Cell Quicken.

As your cells regenerate. So do your hormone levels. One powerhouse hormone being the growth hormone. It will offer side benefits such as a slowdown in the general aging process. And increased metabolism, so weight comes off faster and more easily. Along with many other wonderful benefits.

For the first time in history a treatment is available that actually gets results, and is a completely safe, completely natural solution.

We’ve witnessed countless chronic pain patients eliminate their need for medication, far sooner than even our doctors thought possible.

 

STEP 24

NONE OF THE CRAP YOU DON’T LIKE (REMOVE THE PAIN OF BUYING)

 

Imagine a car. Something is wrong in the engine. A red warning light turns on—a symptom of a faulty engine. What would you do? Treat the red warning light or the actual engine?

The medical and pharmaceutical industry treats the red warning light.

This is exactly what you do every single day by choosing pills—you aren’t treating your body’s energy levels, you are treating the red warning lights—body pain, back ache, fatigue.

This is precisely why no prescription drug or surgery has ever prevented, stopped or reversed chronic pain, because treating the red warning lights never deals with the actual problem. And yet they are the only things doctors prescribe.

Compared to natural-based treatments that actually have prevented and totally reversed chronic pain.

This is why big pharma is so afraid. This method could wipe out the whole industry overnight. Hospitals, massive institutes, cushy jobs, medical billion dollar profits… gone. They have reason to be afraid.

They would rather you continue to treat the symptom with their drugs forever and never address the root cause of your illness.

That way, like a drug dealer, you keep coming back again and again. The truth is they couldn’t care less about you. To them you are a walking cash cow to increase their profits and make their shareholders happy.

They make more money if they keep you as a customer for life instead of showing you how to get rid of your disease once and for all.

It’s a broken system. And that is why we decided to make a change, and bring you the truth.

We would rather you treat the root cause and eliminate chronic pain from your life. Forever. And live your life, freely. 100% healthy and vibrant.

 

STEP 25

EVERYONE ELSE IS DOING IT EXCEPT YOU (PAIN OF NOT BUYING)

 

VOICEOVER

But don’t just take our word for it. We have thousands of testimonials from people just like you who have taken control and changed their life. Let’s hear from some of them now.

 

GRAPHIC: Back Injury—June Bam

 

VOICEOVER

After serious injuries, June was on intense pain medications and sleeping pills. It still didn’t help her chronic pain. The she then turned to IoHS and used the Cell Quicken.

“Cell Quicken has made a huge improvement to my life. I would say 90% improvement.”

 

GRAPHIC: General Well-being—Mel Ueckerman

 

VOICEOVER

After using Cell Quicken for 3 months Mel and his wife use way less medication. He can now sleep without chronic pain, and his wife for the first time in years, no longer suffers from restless leg syndrome.

“The pains that I had in my body are totally gone.”

 

GRAPHIC: Mrs Gert van Tonder—Walking again

 

VOICEOVER

Cell Quicken has improved Mrs van Tonder’s chronic pain and helped his wife to walk again without assistance

“I was overjoyed to be walking again.”

 

STEP 26

ADD LEATHER SEATS/UPGRADE (LOWER PAIN OF BUYING)

 

Here’s more good news for you.

When you order today… and I really mean today.

We’re going to throw in some of our scientifically verified health guides 100% free.

“The Secrets of Antioxidants” is an invaluable book which will show you how to put a stop on deadly free radicals and cancer cells that wreak havoc by damaging DNA, corroding cell membranes and killing cells outright.

Dr. Denham Harman, MD, Ph.D. University of Nebraska College of Medicine states: “The relationship between aging and disease involving free radical reactions seems to be a direct one, antioxidant supplements will increase the healthy, active life span by 5-10 or more years.”

And this book will teach you the most powerful antioxidants on the planet. Many of which are completely unknown to your doctor.

For FREE!

It’s a $67 course.

Free with your order today.

 

STEP 27

YOUR JOB IS (REMOVING THE PAIN OF BUYING)

 

So why are you still listening? There’s an order button below.

 

STEP 28

LIMITED TO (MASSIVE PAIN OF NOT BUYING)

 

Stock is limited so make sure you grab yours right now.

 

STEP 29

GO HERE NOW (PAIN OF NOT BUYING)

 

Hit the button. Fill out the form on the next page. And kick your chronic pain butt.

Otherwise…

What are you waiting for?

Are you going to wait until you bedridden with excruciating pain that will finally cause you to realize that what you’re currently doing is not working?

The solution is here… staring you right in the face. Hit the button under this video and get started now.

 

STEP 30

ONE TIME BONUSES (PAIN OF NOT BUYING)

 

VOICEOVER

You have a choice. You can go back to what you’ve been doing. Drugs. Pain. Surgery, or hospital visits—or you can join the tens of thousands who’ve used our methods with astounding results… and make chronic pain a thing of the past.

What you have to ask yourself, is what does it cost to become completely illness free? And never have to take another prescription drug, undergo dangerous surgery, or visit your doctor ever again. How much would it cost to eliminate illness and disease, all your fears and worries, and get your life back again?

 

STEP 31

REAL PRICE/ONE TIME HONOUR BOUND PRICE (PAIN ON NOT BUYING/LOWERING PAIN OF BUYING)

 

WRITE some of this text onscreen. CUT WITH till images of doctors, hospitals, medical footage etc.

Just imagine… How much money would you pay for a guaranteed method to be yourself again? What is the price of bringing normality back into your life?

 

STEP 32

BACK TO PAIN TOWN IF YOU DO NOT BUY (PAIN OF NOT BUYING)

 

By choosing to change your life with a Cell Quicken partnership, you will actually reduce your future health expenses, reduce the need to purchase expensive medicines and pay out for costly doctors’ visits or surgery.

We all take insurance and policies out for life and future disease. Cell Quicken is the ultimate medical insurance policy, assuring your future health and that of your loved ones. Cell Quicken is an investment that will protect you and your families’ health for years to come.

 

STEP 33

INSANE GUARANTEE (LOWER PAIN OF BUYING)

 

We offer a money back guarantee that you will see timely results. No risk. All we ask is you try the Cell Quicken for 12 months. If at the end of that time you have no dramatic improvement in health, we’ll give you a full refund. No fuss.

 

STEP 34

PAYMENT PLAN (LOWER PAIN OF BUYING)

 

GRAPHIC: COST

 

SHOW the product again here along with some images of well and fit people. If the price might change I would suggest either cleanly adding the price on screen as a simple slide so it could be replaced at a later date easily, or don’t write it on screen, just have its aid in the voiceover – which would be replaced if required later.

 

VOICEOVER

So how much does all this cost?

By all logic. It should cost quite a lot… but… luckily for you… we’re not big pharma… and we’re not in it for the money. Our only goal is simple: to help as many people feel better and enjoy their life as possible.

 

Which is why Cell Quicken won’t cost you $20,000.

If we did charge that, it would still pay for itself, in one year. But we’re still not doing it.

It won’t be $5,000 or even $1,000.

It will not be $500.

Not even $100 either.

So what will it be?

We tried to make the price as low as possible—just enough to cover our costs.

That’s why—from an affordable monthly credit card payment of $50 you too can afford the road to health.

Should you want the Quicken Analyzer—then just add an extra $15 monthly.

 

STEP 35

LAST CHANCE + ALL ONE TIME (PAIN OF NOT BUYING)

 

Hit the button below and get started.

What are you going to do?

Put that 50 bucks towards baseball tickets to a game you’ll forget a week later? Or a dinner in some restaurant? Or maybe a pair of shoes that will sit in a closet?

Or will you put it towards something that will bring long lasting positive change in your life for years to come?

Hit the button below. Then fill out the form on the next page. It’s safe and secure.

The small act of trying our program could cause the biggest change in your life that you’ve ever had.

It could turn your current life into one with more joy, more freedom.

A life without painful chronic pain.

It’s what you deserve.

Click the button below. Fill out the form on the next page, and let the good life begin again.

Make your decision quick. Because every day you wait, your chronic pain will get worse, and you know that.

Take action right now.

Remember you have the peace of mind 12-month money back guarantee.

It’s your life on the line, the decision is easy.

Thank you for watching and we will see you on the next page.