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French pharmaceutical company Sanofi today resolved a five-month review of all of its marketing partnerships, most significantly adding WPP to its roster and assigning additional responsibilities […]

The company whose founder briefly surpassed Bill Gates to become the world’s richest man this week has placed its global media planning and buying duties in […]

There are many AdWords strategies to consider however the purpose of this Article is to help you understand why it is important to have a high […]

Mcgarrybowen is shuffling its U.S. creative leadership as Matthew Bull, chief creative officer in New York, has decided to leave the agency. The New York shop […]

Last January, Kansas City-based VML partnered with the Missouri School of Journalism to create a social media course meant to help teach college students the ins […]

They Never Compensate For A Lack Of Confidence And Perceived Value In The Mind Of The Consumer Most business owners and marketers – maybe even you […]

In the world of business, marketing is essential. However, in our new digital age, traditional marketing is becoming increasingly inefficient, and a new form of marketing […]

I think most businesses wish they could find the “sweet spot” that would make consumers send their online video ad all across the web – to […]

Bayshore is the Internet Marketing solution, providing a complete Internet marketing strategy, promotion of a nationwide advertising. We can help you create a website, get the […]

Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which […]

A lot goes into the creation of a successful corporate video. Not only must you convey a clear message, it must be done in a way […]

"The Bud Light Party" has ended a little earlier than expected. AB InBev wrapped up its Wieden + Kennedy campaign starring Amy Schumer and Seth Rogen […]

New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture […]

Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down. […]

To some extent, all brands seek to define themselves in ads. Airline KLM, however, takes this process to a reductive extreme in new work from agency […]

Snapchat revealed today its seven official brand partners that will run ads in its Olympics content via dedicated Live Story and Discover channels: Sony Pictures, Walmart, […]

Print advertisements, such as color flyers, continue to generate cash flow and develop new revenue streams for virtually every industry. Every business that has developed into […]

Google is changing the way it stores the information it collects while also giving users the ability to update their privacy settings. The search engine giant […]

For brands, resistance to  social   media  is futile. Millions of people create content for the social Web on a daily basis. Your customers have been using […]

The Cleveland Cavaliers have reached the playoffs 20 times in their 46-year history. But on Sunday night, they finally reached the promised land—winning the NBA title […]

With video marketing, you always want to put your best foot forward. Never do you want to just put out “mediocre” videos that are strictly designed […]

The recruiting of summer interns is in full swing, and Minneapolis agency Solve might have the cleverest (and cutest) solution to finding eager would-be advertising practitioners. […]

Facing accusations that he made frequent jokes about rape, Jews and African Americans, JWT's global CEO resigned this week, marking an abrupt reversal by his company—and […]

If you’ve poked around any one of the vast number of social networks, then you have probably found that there is an online community for just […]

Guys suck when it comes to skin care. Either they do nothing for their skin at all—leaving it dry, chapped and cracked—or they try to use […]

Searching for a method on how to add video to your website? Did you know that you will need too convert the video that you just […]

If you were among the junk-food fans anxious that a more natural Kraft Macaroni & Cheese would be less tasty, lay your worries to rest: You […]

1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. If you are selling a […]

A few years ago here in Paris, people were hard-pressed to find a food delivery service. This changed with the launch of Allo Resto, which enabled Parisians […]

Benicio del Toro has a problem. The Oscar-winning actor is famous, charming and rife with rugged good looks—yet the public still confuses him for other leading […]

The importance of Social media in marketing cannot be over emphasized. It is easy to believe that social media is nothing more than the latest craze; […]

Maroon 5 keyboardist Jesse Carmichael is a pretty Zen kind of guy, at least that's the way he's portrayed in a new 90-second online video for […]

London-based photographer Nadav Kander, whose stunning portraits over the years have included President Obama and David Lynch, among many others, has shot a simple and powerful […]

Principle of an advertising is to keep it short & simple, yet effective. It can be summarized as follows. ‘To show, don’t tell’ This means that […]

Turns out cockroaches won't be the only form of sustenance to survive the pending climate apocalypse. Decades from now, the survival of the human race may […]

Social media marketing is a completely new, but vital part of online marketing that has taken off in the last few years. A brief definition of […]

If you're one of Pornhub's 60 million daily visitors, you might be wondering why you saw ads this month for clothing brand Diesel rather than, say, […]

Coca-Cola famously did its names on bottles. Now, it's Pepsi's turn to execute a big, fun packaging idea—with a "PepsiMoji" campaign set to launch in 100 […]

Animated Explainer Videos are extremely effective in putting across your message in a comprehensible manner. The real challenge, however, lies in making sure that the quality […]

If you've dined in one of the 5,000 or so Thai restaurants in the U.S. (and bothered to check its beverage selection), you may have noticed […]

Because of recent technological advances online videos are very popular on today’s internet. The number of sites that provide access to high quality online videos is […]

Guerrilla Marketing- is a phrase coined by Jay Conrad Levinson as a take no prisoners way of marketing (not to be confused with prospecting tactics taught […]

Since the beginning of time, the mind has been a mystery. Since the beginning of advertising, humans have tried to solve it. But it's only been […]

A 60-seconds explainer video’s script (ideally) accommodates only upto 160 words. Therefore, it is quite a task to identify what to write in a script and […]

Every brand has a story. Everyone wants to be part of a story. Being human means living a story. That means all your customers, prospects, employees […]

Do you know what the best video format for the web is? If not then you should. If you’re an internet marketer and you’re considering using […]

For some time it seemed that only those who had online businesses or digital products were found utilizing the internet for marketing purposes. It’s so very […]

Between Interstellar and The Martian, NASA's enjoying a banner pop culture revival. To tap into that growing awareness of what lies before us, the space agency's […]

James Harden is fast becoming the go-to star for millennial-savvy brands. In the run-up to Taco Bell's Super Bowl commercial, the hirsute Houston Rockets guard helped […]